new online store with free e-books
you can download books for free or buy a subscription to the entire library четверг, 3 февраля 2011 г.
пятница, 23 апреля 2010 г.
вторник, 13 апреля 2010 г.
воскресенье, 15 февраля 2009 г.
четверг, 20 декабря 2007 г.
Phenomenal Online Sales Formulas
Chapter 1
1 Start publishing an extra issue of your e-zine every
week. You could charge a recurring monthly
subscription for the free subscribers who want to
view the extra issue(s) each week. You could also
include no ads in the extra issue because you’re
charging a subscription fee.
2 Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message. Haven't you ever visited a web site which
had graphic ads, text scrolling and flashing words
all crammed together? If you have, it was likely you
found it confusing and hard on the eyes and you just
said ‘forget it’.
3 Don't use unnecessary words or phrases on your
site. You only have so much time to get your visitor's
attention and interest; make every word count. Use
short words, phrases, sentences and paragraphs.
Also highlight attention-grabbing words like love,
money, sex, etc.
4 Don't make the mistake and think that everyone
will totally understand your web site message. Use
descriptive words and examples to get your point
across more smoothly. Don't use hard to understand
words that they might have to look up in a dictionary
because they won't, they'll just leave your web site.
5 Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it. Also when you repeat
something it gets stored in your prospect’s brain
easier. This may persuade them to buy later on
down the road because they will remember it when
they really need or want your product.
Chapter 2
6 Don't push all your words together on your web
site. People like to skim; use plenty of headings
and sub-headings. People don't have time to search
and read through every word. It's also harder to
read online than offline. But you could remind them
they could print out your web page to read it later
when they are offline.
7 Don't use site content your target audience isn't
interested in. If people are coming to your site to
find information about fishing, don't include soccer
content. That rule also applies to your free e-zine,
your free e-book, the products you sell, the affiliate
programs you promote, etc.
8 Don't use 50 different content formats all over
your web site. Try to use only one or two of the
same fonts, text sizes, text colors, etc. You don't
want your visitors getting frustrated because they
have to keep refocusing their eyes. Plus it looks
unprofessional not to have a consistent look
throughout your web site.
9 Offer easy navigation. People will leave quicker
if they have a hard time finding what they're looking
for. Don't get them lost or they will leave. You could
have a keyword search box, a side, top or bottom
navigation bar, a web site map, etc.
10 Don't let selling words and phrases go unnoticed.
Highlight important words and phrases with color,
bolding, italics, underlining, etc. Also think about
about each and every word you use on your web
site. Ask yourself "Is this word going to persuade
them to buy my product, join my affiliate program,
subscribe to my e-zine”, etc.
Chapter 3
11 Form a strategic alliance with other related but
non-competing businesses. You'll be able to beat
your competition by selling to a larger audience,
sharing advertising costs, trading business strategies,
bartering both goods and services, gaining new
products to sell, packaging products together, etc.
12 Address your targeted audience on your business
site. For example, "Welcome Internet Marketers".
If you have more than one, address them all. When
you want to get their attention in the ad copy, you
could say, "Attention! All Internet marketers,
business owners, opportunity seekers and other
entrepreneurs."
13 Make sure your content and graphics are
relevant to your web site's theme. You wouldn't
want to use a bird graphic on a business web site,
unless the bird had a business suit on or was doing
something business related. That would grab your
prospects’ attention and the bird would convey the
impression that you sell to businesses or that you
are a business.
14 Alert visitors by e-mail when you add new
content to your web site. This will remind people to
revisit your web site. For example, you could say
on your web site, "Sign up to our opt-in list to be
reminded in the future when our web site is updated
or we add new products.”
15 Offer a way for visitors to contact you on each
web page. List your e-mail address, fax number and
phone number. If you're selling a product, remind
them to order on each page. If you’re giving away a
free subscription to your e-zine, remind them to
subscribe on every page.
Chapter 4
16 Give people the option of viewing your web site
offline. Offer it by way of an autoresponder message
or by a printer-friendly web page. They may forward
it to their friends or family members if it’s an e-mail
or they may give it to them if they have it printed out.
17 Make sure that at least 50% of your content is
original. The other option is to offer something else
original other than content, like software or an online
utility. You need to offer something they can't go
anywhere else to get. Then they can't think, “Well I
saw another web site that has that same free e-book
so I'll just go there instead.”
18 Offer your visitors incentives for revisiting your
web site. You could give them new content, e-books,
software, e-zines, etc. Offer a new weekly contest
so they have to revisit every week to re-enter. Offer
a new, original freebie every week so they have to
revisit. You can just ask them to sign up to a reminder
e-mail list.
19 Publish FAQs for your business, products and
web site. They could have questions about multiple
parts of your business. You could answer questions
about your products, business, web site, free e-zine,
affiliate program, message board, chat room, free
e-book and other services.
20 Make sure all links on the navigational bar are
clickable. If people can't get to where they want to
go, they will leave. It's a good idea to go through
your whole web site and check all your links once
in awhile. There are also software programs that
can do it for you too.
Chapter 5
21 Organize your web site in a logical and profitable
sequence. You don't want to give away a freebie
before they learn about the product(s) you're selling.
Make your visitors see at least one or two of your
ads before they get to your freebie. Then include
those ads somewhere in or around your freebie.
22 Use plenty of examples in your ad copy. This
will allow your whole target audience to understand
your sales pitch completely. If they don't understand
your product offer, how do you expect them to buy.
Have a few younger kids read it. If they understand
it, you’ll know an older person will definitely
understand it.
23 Gain extra credibility by using terms your readers
may not understand but can follow, by explaining
them in simple terms. This will show you're an expert.
People often find it interesting to see new words
as they could get bored seeing the same old words
every day.
24 Reveal how excited you are about the product.
You could use words, or even a picture of yourself
looking very excited. For example, you could say in
your ad copy, "I'm super EXCITED about our new
product!" Another example, "I'm so PUMPED UP
about our new product I can't wait to tell you about
it!"
25 Tell your target audience you were in their
current position. Next, tell them how your product
pulled you out of that position. For example, you
could say in your ad copy, "Don't worry, I used to
be just like you. I was way over my head in debt.
But I decided to create a financial formula so no
one else would ever go through all the pain and
humiliation of bankruptcy like I did."
Chapter 6
26 Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn't solve
their problem, offer them a free product in return.
People love to gamble and most are greedy. You’re
just using it to your advantage so you can sell them
your product or service. Some people like to gamble
just because it's fun.
27 Get your audience involved in your ad by asking
them questions. They'll automatically want to answer
the questions in their mind. For example, you could
say in your ad copy, "Where do you want to be
weight-wise in the next 5 months?" Another example,
"Do you want to weigh that much or more 2 years
from now?"
28 Introduce yourself in your ad copy. Haven't you
ever read ad copy and wondered who was selling
the product halfway through? It's a big turn-off. For
example, you could say, "Hello my name is (your
name and a little about yourself).” Another example,
"It's (your name) here, I'm going to tell you about..."
29 Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon
a time ..." Another example would be, "Last year,
one of my friends and I were..."
30 Use less than seven points in your ad copy. If
you start revealing too many topics, your readers
might get confused and quit reading. Your points
could be your benefits, guarantees, testimonials,
closing, opening, postscripts, and headline. Some
other points would be features, case studies,
customer lists, etc.
1 Start publishing an extra issue of your e-zine every
week. You could charge a recurring monthly
subscription for the free subscribers who want to
view the extra issue(s) each week. You could also
include no ads in the extra issue because you’re
charging a subscription fee.
2 Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message. Haven't you ever visited a web site which
had graphic ads, text scrolling and flashing words
all crammed together? If you have, it was likely you
found it confusing and hard on the eyes and you just
said ‘forget it’.
3 Don't use unnecessary words or phrases on your
site. You only have so much time to get your visitor's
attention and interest; make every word count. Use
short words, phrases, sentences and paragraphs.
Also highlight attention-grabbing words like love,
money, sex, etc.
4 Don't make the mistake and think that everyone
will totally understand your web site message. Use
descriptive words and examples to get your point
across more smoothly. Don't use hard to understand
words that they might have to look up in a dictionary
because they won't, they'll just leave your web site.
5 Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it. Also when you repeat
something it gets stored in your prospect’s brain
easier. This may persuade them to buy later on
down the road because they will remember it when
they really need or want your product.
Chapter 2
6 Don't push all your words together on your web
site. People like to skim; use plenty of headings
and sub-headings. People don't have time to search
and read through every word. It's also harder to
read online than offline. But you could remind them
they could print out your web page to read it later
when they are offline.
7 Don't use site content your target audience isn't
interested in. If people are coming to your site to
find information about fishing, don't include soccer
content. That rule also applies to your free e-zine,
your free e-book, the products you sell, the affiliate
programs you promote, etc.
8 Don't use 50 different content formats all over
your web site. Try to use only one or two of the
same fonts, text sizes, text colors, etc. You don't
want your visitors getting frustrated because they
have to keep refocusing their eyes. Plus it looks
unprofessional not to have a consistent look
throughout your web site.
9 Offer easy navigation. People will leave quicker
if they have a hard time finding what they're looking
for. Don't get them lost or they will leave. You could
have a keyword search box, a side, top or bottom
navigation bar, a web site map, etc.
10 Don't let selling words and phrases go unnoticed.
Highlight important words and phrases with color,
bolding, italics, underlining, etc. Also think about
about each and every word you use on your web
site. Ask yourself "Is this word going to persuade
them to buy my product, join my affiliate program,
subscribe to my e-zine”, etc.
Chapter 3
11 Form a strategic alliance with other related but
non-competing businesses. You'll be able to beat
your competition by selling to a larger audience,
sharing advertising costs, trading business strategies,
bartering both goods and services, gaining new
products to sell, packaging products together, etc.
12 Address your targeted audience on your business
site. For example, "Welcome Internet Marketers".
If you have more than one, address them all. When
you want to get their attention in the ad copy, you
could say, "Attention! All Internet marketers,
business owners, opportunity seekers and other
entrepreneurs."
13 Make sure your content and graphics are
relevant to your web site's theme. You wouldn't
want to use a bird graphic on a business web site,
unless the bird had a business suit on or was doing
something business related. That would grab your
prospects’ attention and the bird would convey the
impression that you sell to businesses or that you
are a business.
14 Alert visitors by e-mail when you add new
content to your web site. This will remind people to
revisit your web site. For example, you could say
on your web site, "Sign up to our opt-in list to be
reminded in the future when our web site is updated
or we add new products.”
15 Offer a way for visitors to contact you on each
web page. List your e-mail address, fax number and
phone number. If you're selling a product, remind
them to order on each page. If you’re giving away a
free subscription to your e-zine, remind them to
subscribe on every page.
Chapter 4
16 Give people the option of viewing your web site
offline. Offer it by way of an autoresponder message
or by a printer-friendly web page. They may forward
it to their friends or family members if it’s an e-mail
or they may give it to them if they have it printed out.
17 Make sure that at least 50% of your content is
original. The other option is to offer something else
original other than content, like software or an online
utility. You need to offer something they can't go
anywhere else to get. Then they can't think, “Well I
saw another web site that has that same free e-book
so I'll just go there instead.”
18 Offer your visitors incentives for revisiting your
web site. You could give them new content, e-books,
software, e-zines, etc. Offer a new weekly contest
so they have to revisit every week to re-enter. Offer
a new, original freebie every week so they have to
revisit. You can just ask them to sign up to a reminder
e-mail list.
19 Publish FAQs for your business, products and
web site. They could have questions about multiple
parts of your business. You could answer questions
about your products, business, web site, free e-zine,
affiliate program, message board, chat room, free
e-book and other services.
20 Make sure all links on the navigational bar are
clickable. If people can't get to where they want to
go, they will leave. It's a good idea to go through
your whole web site and check all your links once
in awhile. There are also software programs that
can do it for you too.
Chapter 5
21 Organize your web site in a logical and profitable
sequence. You don't want to give away a freebie
before they learn about the product(s) you're selling.
Make your visitors see at least one or two of your
ads before they get to your freebie. Then include
those ads somewhere in or around your freebie.
22 Use plenty of examples in your ad copy. This
will allow your whole target audience to understand
your sales pitch completely. If they don't understand
your product offer, how do you expect them to buy.
Have a few younger kids read it. If they understand
it, you’ll know an older person will definitely
understand it.
23 Gain extra credibility by using terms your readers
may not understand but can follow, by explaining
them in simple terms. This will show you're an expert.
People often find it interesting to see new words
as they could get bored seeing the same old words
every day.
24 Reveal how excited you are about the product.
You could use words, or even a picture of yourself
looking very excited. For example, you could say in
your ad copy, "I'm super EXCITED about our new
product!" Another example, "I'm so PUMPED UP
about our new product I can't wait to tell you about
it!"
25 Tell your target audience you were in their
current position. Next, tell them how your product
pulled you out of that position. For example, you
could say in your ad copy, "Don't worry, I used to
be just like you. I was way over my head in debt.
But I decided to create a financial formula so no
one else would ever go through all the pain and
humiliation of bankruptcy like I did."
Chapter 6
26 Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn't solve
their problem, offer them a free product in return.
People love to gamble and most are greedy. You’re
just using it to your advantage so you can sell them
your product or service. Some people like to gamble
just because it's fun.
27 Get your audience involved in your ad by asking
them questions. They'll automatically want to answer
the questions in their mind. For example, you could
say in your ad copy, "Where do you want to be
weight-wise in the next 5 months?" Another example,
"Do you want to weigh that much or more 2 years
from now?"
28 Introduce yourself in your ad copy. Haven't you
ever read ad copy and wondered who was selling
the product halfway through? It's a big turn-off. For
example, you could say, "Hello my name is (your
name and a little about yourself).” Another example,
"It's (your name) here, I'm going to tell you about..."
29 Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon
a time ..." Another example would be, "Last year,
one of my friends and I were..."
30 Use less than seven points in your ad copy. If
you start revealing too many topics, your readers
might get confused and quit reading. Your points
could be your benefits, guarantees, testimonials,
closing, opening, postscripts, and headline. Some
other points would be features, case studies,
customer lists, etc.
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